Cardboard boxes have revolutionised the entire packing systems for a business. It has enhanced the safety of the contents inside and the product reaches the end user without getting tampered. To make cardboard even more useful for a business and the customer, companies are now opting for printed cardboards with instructions on how to handle the package, which side is the front, and so on. These are apparently beneficial for the customers but in the hindsight, it has become a huge boon for the respective business as well.
Better packaging technique
Previously, cardboard boxes that did not have any painting would be handled without any additional care. This resulted in the damage of many products that were packed inside. Imagine a television or a refrigerator packed inside and the guys who are handling them do not know which side is up or which side is the front. If a refrigerator is transported with the bottom side up, there are high chances that it will become faulty in a few days. So, the printing on cardboard has enabled companies to have a better packing techniques where packers can look at the images on the box and pack the product accordingly.
Makes the product look attractive
Have you noticed that thrill on the face of your kids when they see a board game of Spiderman or any of their favourite cartoon characters? When you see the packaging of the game, you wish you were a child so that you too could play that game. That is the kind of attraction that companies want from potential customers and it has been possible because of innovative wood and cardboard printing.
From the rules of the game to printing life-like photos of the characters, the first look of the cardboard box will make every child want to play the game immediately. Not just for games, even daily commodities are packed in cardboard boxes with flashy designs and colours to make them look attractive to customers.
Inform the customers
Imagine what would happen if a customer receives a box of chocolates without any mention of the brand or the expiry date or the temperature it should be stored in. Will that customer want to open the box? Even if they open the box, they will not know the details like the brand and expiry date. This is one of the reasons why printing on cardboard and wood has become so important for companies. It has all the details about the contents that are inside and how to use them. Most importantly, it creates brand awareness in the mind of the customers. If they are satisfied with the overall packing and information furnished on the cardboard box, they would come back to buy the same product of the same brand.
Innovation is one of the most important ways for a business to become successful. Printing on cardboard is one innovation that has changed the way companies look at packaging. The above reasons prove why printed cardboard will rule in the years to come.